Our Work
From brand identity to social media and email marketing, a look at what we create for businesses ready to grow.
Brand Identity
Ember & Oak Coffee House
Concept project
The Brief
An independent coffee house looking to establish a warm, memorable brand identity that reflects their passion for quality coffee and a welcoming atmosphere.
What I Did
- Developed a circular badge logo with a timeless, artisan coffee house feel
- Created a cohesive colour palette inspired by the coffee-making process
- Defined a typography pairing balancing elegance with readability
- Delivered full brand guidelines covering logo, colours and typography
- Designed social media profile templates ready for Instagram and Facebook
The Result
A complete brand identity that feels authentic to the independent coffee experience, distinctive enough to stand out, flexible enough to work across print and digital.
Social Media
Blanc Boutique
Concept project
The Brief
A small independent fashion boutique with a minimal, elegant aesthetic needing a consistent and on-brand social media presence to grow their audience and drive traffic to their online store.
What I Did
- Developed a content strategy built around four key pillars
- Created a monthly content calendar with three posts per week
- Wrote captions in the brand’s elegant, aspirational tone of voice
- Managed scheduling, publishing and community engagement
- Delivered monthly performance reports tracking growth and engagement
The Result
A cohesive, consistently beautiful Instagram presence that reflects the boutique’s identity and keeps their audience engaged between collections.
Email Marketing
Innerflow Studio
Concept project
The Brief
A local yoga and wellness studio looking to stay connected with their members and attract new ones through regular, thoughtful email communication.
What I Did
- Set up and managed their email marketing on Mailchimp, fully GDPR compliant
- Created a monthly plan with two campaigns per month
- Designed and wrote all emails in the studio’s warm, mindful tone of voice
- Managed list segmentation for members and prospects separately
- Monitored open rates and click rates, reporting results monthly
The Result
A consistent, on-brand email presence that kept members engaged, drove class bookings and helped grow the studio’s subscriber list month on month.
Brand Identity · Social Media
Lena Hartley Photography
Concept project
The Brief
A freelance photographer specialising in editorial and nature photography needing a cohesive brand identity and consistent Instagram presence that reflected her moody, intimate aesthetic.
What I Did
- Designed a minimal LH monogram wordmark logo in onyx and warm sand tones
- Created brand guidelines covering logo, colour palette and typography
- Developed an Instagram content strategy around three key pillars
- Managed content creation, caption writing and scheduling
- Conducted hashtag research to grow discoverability
The Result
A distinctive, cohesive brand and Instagram presence that positions Lena as a premium photographer and consistently attracts enquiries from ideal clients.
Email Marketing · Social Media
Little Crumb Bakery
Concept project
The Brief
A small artisan bakery looking to build a loyal local following and drive pre-orders through social media and email marketing. Warm, community-focused and as inviting as the bakery itself.
What I Did
- Developed an Instagram strategy focused on daily bakes and community engagement
- Created warm, appetite-driven captions with targeted local hashtags
- Set up a weekly Mailchimp newsletter featuring fresh bakes and pre-order links
- Managed list growth, segmentation and GDPR compliance
- Monitored engagement and open rates, adjusting strategy monthly
The Result
A warm, consistent online presence that turned followers into regulars and drove a steady stream of pre-orders each week.
Ready to grow your business?
Let’s talk about what Horizora can do for you.